How to Really Create A Successful Business Plan
Featuring the Business Plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry'sBook - 2003
This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counselled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's.
Publisher: Needham, MA : Lauson Pub. Co., c2003.
Edition: 4th ed.
Branch Call Number: 658.4012 Gump
Characteristics: viii, 236 p. : ill. ; 24 cm.
Alternative Title: Inc. magazine presents how to really create a successful business plan