Franchising Dreams: the Lure of Entrepreneurship in America

Franchising Dreams: the Lure of Entrepreneurship in America

Book - 2002
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McDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the US gross domestic product flows through franchises, and one out of every 16 workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiencecs of franchisers and franchisees in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-style look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream.
Publisher: Chicago : University of Chicago Press, c2002.
ISBN: 9780226051901
Branch Call Number: 658.8708 Birk
Characteristics: x, 186 p. ; 24 cm.

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