The $10 Trillion Prize

Captivating the Newly Affluent in China and India
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Current format, Unknown, 2013, Available.
Current format, Unknown, 2013, Available. Offered in 0 more formats
The authors provide a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue--far higher than that generated by consumers in the United States.

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